We Understand Influence
We are influencer marketing experts.
Founded by two industry professionals with 18 years’ combined experience of working within the beauty, fashion and lifestyle space.
Our goal is to produce bespoke campaigns that move away from vanity metrics and lead with insights to generate meaningful impact to businesses.
We want to swap clunky and confusing exchanges between brands and influencers for mutually empowering partnerships.
Meet the team
Bryony
Bryony Hall is a co-founder of The Flock Agency and has over 10 years of social media, influencer & digital content experience spent in agency and in-house positions. From launching and developing local and global brand’s social media channels, creating bespoke social strategies, report analysis, content creation and shoot planning, through to managing ROI driven influencer campaigns and launching in-house gifting and affiliate programmes.
Jess
Jessica Cummings is co-founder of The Flock Agency. A seasoned PR and Influencer specialist with over 8 years experience working for fashion, beauty & big-tech brands. Jess’ experience lies in building influencer marketing strategies from the ground up, developing revenue-driving gifting programmes and developing multi-layered campaigns to drive ROI, brand awareness and shifting brand perception.
Jess also has experience creator side, growing her social channels organically and building a loyal following on YouTube and Instagram, allowing her to understand the industry from an influencer’s perspective.
CLAIRE
Claire is Senior Talent Manager at The Flock Agency, with around 8 years’ experience across talent management and influencer marketing. Having worked both agency-side and in-house for a leading interiors brand, Claire brings a well-rounded understanding of the creator industry, from developing and delivering influencer campaigns to managing and growing talent careers.
An excellent communicator and relationship-builder, Claire’s passion lies in working closely with creators to understand their ambitions, identify opportunities for growth and help them build long-term, successful careers. With experience spanning both the brand and talent sides of the industry, she brings a strategic yet personal approach to management, championing her talent and helping them achieve their wider career goals.
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